Blog
Threads to follow.
Ideas and guides on second brains, voice notes and productivity with AI.
Comparisons · September 5, 2026
How to organize your notes on iPhone — and why I built Itomori so you don't have to
The iPhone's Notes app gives you every tool to put your notes in order. This article tries to ask a different question: whether order is worth it.
Behind the scenes · August 30, 2026
You keep asking for folders. I've decided Itomori won't have them, and here's why
The request I get most often is also the only one I've said a definitive no to. Here's the reasoning, in full.
Comparisons · August 24, 2026
An Evernote alternative in your language: I used Evernote for years, then I built Itomori
This isn't an article against Evernote. It's the story of a question that made me lose ideas, and of what I built so I'd never have to ask it again.
Guide · August 18, 2026
Capturing an idea in two seconds: why friction is the real enemy
Between having a thought and having it saved there are only a few seconds. In those seconds it's decided whether that idea will still exist tomorrow.
Behind the scenes · August 13, 2026
Tags aren't labels: how I turned them into connections
“I gave two notes the same tag and nothing happens.” A report just a few lines long that made us recognize a design flaw — and change how the graph works.
Methods · August 7, 2026
The 3C method: capture, connect, create (without becoming an archivist)
Most methods for organizing ideas fail for the same reason: they ask for too much work before giving anything back. The 3Cs are an attempt to boil it all down to three gestures.
Comparisons · August 3, 2026
I like Obsidian, but here's why I built Itomori (and how to migrate)
This isn't an article against Obsidian: it's well-made software, built by people who know what they're doing. It's an article about what it asks of you in return — and about what happens if you start from your voice instead of the keyboard.
Concepts · July 17, 2026
Semantic search vs folders: why searching “by meaning” changes everything
We spend our lives deciding which folder to put things in — and then forgetting where we put them. Semantic search flips the problem around: you look for an idea, not a file name.
Guide · July 11, 2026
How to turn a voice note into a LinkedIn post in 3 minutes
The best ideas for a post show up when you can't write: in the car, on a walk, right after a call. Here's how to capture them by voice and turn them into a finished post in three minutes.
Methods · July 5, 2026
PARA, Zettelkasten or second brain: which method for your ideas?
PARA, Zettelkasten, second brain: three different ways of bringing order to your ideas. Let's look at how they really work, when they help and when they just become one more thing to maintain.
Guide · June 25, 2026
Capturing and summarizing meetings: the practical guide
Taking notes while you listen is the best way to listen badly. The answer isn't to write more: it's to record and leave the heavy lifting to AI.
Guide · June 20, 2026
Turning voice notes into text (and then into content)
Speaking is two or three times faster than writing. The problem has always been the “after”: transcribing it and doing something with it. Today that bottleneck is gone.
Guide · June 16, 2026
What is a second brain (and why have one in your own language)
We capture an enormous amount of information and remember very little of it. A “second brain” is there so you don't lose it — and, above all, so you can connect it.
Story · June 12, 2026
Why it's called Itomori: “Your Name”, the threads and the meaning of the name
Itomori isn't a name an agency dreamed up around a table. It comes from a film I love, from an ancient Japanese idea and from a simple image: threads that intertwine.